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Feb
17

Battles’s “My Machines” Music Video Shows How Evil Escalators Are

The title card from the music video for My Machines by BattlesLance and I both attended Emerson College.  It’s how we met.  I love the school.  It allowed me to meet so many creative and talented people.  What does this have to do with the music video for “My Machines” by Battles, you ask?  Well, the music video was directed by Daniels, a directing team made of Daniel Scheinert and Daniel Kwan.  The latter Daniel was a classmate of mine during my final semester at Emerson.

So how good is this music video?  Well it is nominated for an MTV Woodie award.  And for good reason: this music video is Epic.  It’s the kind of thing that you watch and ask yourself, “How the hell did they do that?”

Basically, what I am saying is this music video is awesome and you should check it out.


Was I wrong?  Pretty damn cool, isn’t it?  Congratulations on a well deserved nomination (and hopefully win) for the Daniels.

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