So let’s see… Disney has a legendary movie studio. They also have a collection of the most famous theme parks in the world. They own ABC and ESPN. They own Marvel Entertainment. Gosh, what else do they do?
Um, they apparently do an annual Star Wars Weekends event at the Walt Disney World Resort to honor everyone’s favorite space-themed science fiction series (that’s right Trekkies, I said it).
What are Star Wars Weekends? Um, the best theme park event in the history of theme parks…
Well, maybe that’s a bit of an exaggeration, but they’re still cool. This year, Disney World is re-opening Star Tours in 3D. As you already know, Disneyland already did that last year. The event also includes autograph signings from your favorite Star Wars characters, Jedi Training Academy, and Hyperspace Hoopla!, a giant Star Wars-themed party full of Ewoks, Jawas, and other Star Wars creatures. I imagine it looks something like this.
To promote the event, Disney has put out a series of posters and a couple videos:
Disney is doing it right. Disney does everything right.